Marketing tools

Campaign links, ad budgets and creative limits — the daily arithmetic of running paid media.

MarketingAd copy length checkerWrite ad copy against the real character limits — and see how many assets each platform still expects from you.MarketingCAC and LTV calculatorWhat a customer costs, what a customer is worth, and whether the gap between them is big enough.MarketingCPM calculatorFill in any two of spend, impressions and CPM — the third one is calculated.MarketingROAS calculatorGet ROAS, ACOS and — the part most calculators skip — the break-even ROAS your margin demands.MarketingUTM builderBuild clean campaign links one at a time — or paste a whole list and tag every URL at once.

Which one do I need?

Start with the link, not the report

Almost every reporting problem in paid media starts one step earlier, at the moment somebody pasted a link into an ad without tagging it. Build the link first and the numbers arrive already sorted. If you are tagging one campaign, the single-link mode is faster than a spreadsheet; if you are handing a list to an agency or tagging a newsletter with forty links, paste the whole list and export the result as CSV.

Check the copy against the real limits, not a rule of thumb

Every platform counts differently and moves its limits without telling anyone. Google counts by character but treats an emoji as one, and shows three headlines at once separated by pipes; Meta truncates on mobile far earlier than the stated limit suggests. The ad copy checker holds the current limits for Google, Meta, LinkedIn and X, and tells you how many assets each format still expects — the part that quietly caps performance when you supply four headlines instead of fifteen.

Do the arithmetic before the campaign, not after

CPM, ROAS and CAC are three views of the same money, and the useful moment for all three is before you commit budget. The ROAS calculator gives you the break-even figure your margin demands, which is the number that decides whether a campaign is working — a 3× return is excellent on a 60% margin and a slow loss on a 25% one.

What these tools will not do

None of them connects to an ad account. They do not pull spend, they do not verify that a UTM matches what your analytics recorded, and they cannot tell you whether a conversion was real. They handle the arithmetic and the formatting so that the platform you do use gets clean inputs.