Text tools
Counting, cleaning and reshaping copy — the work between the draft and the CMS.
Which one do I need?
Length is the easy half of a brief
A word count answers whether the draft is the right size. It does not answer whether it is readable, or whether you have leaned on the same phrase six times without noticing. The counter reports reading and speaking time, a readability score, and the words and phrases that repeat — which is usually the more useful finding, because writers rarely hear their own tics.
Text copied from somewhere else is never clean
Copy from Word, Google Docs, a PDF or an email and you carry along things you cannot see: zero-width characters, non-breaking spaces, curly quotes that break code samples, and hard line breaks from a PDF's column layout. They survive the paste into a CMS and surface later as broken search, mangled exports or a headline that will not wrap. The cleaner reports what it fixed rather than silently rewriting.
What these tools will not do
They do not check grammar, rewrite sentences or score your text against competitors. They count, measure and clean. Everything happens in the page as you type — nothing you paste is uploaded, which matters when the draft is under embargo or covered by an NDA.